Enjoy 10% Off Early-bird Discount: Home InStyle, 20-23 April 2024, HKCEC

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Home InStyle 2024

Houseware and Home textiles marketplace for trade and design communities

20-23 April 2024 Physical ｜ 13-30 April 2024 Online (Click2Match)

“Home is more than a living space – but also a comfy showroom with a personal style.”

Home InStyle is a design-focused trade fair with curation, aiming to bring the industry community a brand-new fair experience. More than traditional houseware exhibitors, we also have communities like design associations, design brands and designers to exhibit. The overarching theme L.I.F.E. (Lifestyle, Inspiration, Future, Enjoyment) will continue this year to curate an ecosystem for the houseware and design industry to present your wide array of products.

Product Zones

- Hall of Elegance

- World of Fine Textiles

- Carpet & Flooring

- Décor & Accessories

- Health & Wellness

- Outdoor, Camping & Gardening

- Startup Zone

- World of Fine Decor

- Baby & Kids

- Cook & Dine

- Furniture

- Home Tech

- Pet Supplies

- Trade Services

- World of Fine Dining

- Bathroom, Home Cleaning & Laundry

- Cultural and Creative Corner

- Green Living

- Home Textiles

- Storage Solutions

2023 Review

# 1,000+ exhibitors from 17 countries/regions.

# 56,000+ buyers, including hotels & catering groups, e-tailers, TV shopping channels, supermarkets, select shops, lifestyle products retailers, interior designers. About 60% buyers were non-local coming from mainly Mainland China, Association of Southeast Asian Nations (ASEAN), the United States, Japan, Korea and more.

Buyers' Portfolio

Top 10 Buyers’ Sourcing Interests

- Kitchenware & Tableware
- Home Textiles
- Green Living
- Design Products
- Décor & Accessories

- Home Appliances
- Festive and Party Supplies
- Pet Supplies
- Gifts, Toys & Sports Supplies
- Packaging Materials & Display Solutions

Success Stories

Exhibitor - Pemilin Krisitticharern

Owner, Nagathaiplus Co., Ltd.

Thailand

“During the first two days of the fair, I got two onsite orders for my latex pillows. Two buyers from Italy and Argentina placed orders for one million pieces and 500 pieces respectively. I have also met with potential distributors from Hong Kong, Mainland China and Taiwan.”

Buyer - Kristina Mkrtychyan

Co-owner & Head of Purchasing, Decomotive

Russia

“I have found three potential suppliers of storage products, carpets and photo frames through the HKTDC’s business matching meetings. Before these meetings, I have talked to 20 potential suppliers of bathroom accessories and storage products mainly from Mainland China. During the fair period, I’ll place trial orders with different suppliers for bathroom accessories, home decorations and kitchenware worth US$40,000.”

Hybrid Exhibition Model – HKTDC 3-in-1 “Exhibition+”

This hybrid “Exhibition+” package is priced at physical booth fee plus an obligatory participation fee of HK$3,000 ~~(Original: HK$12,000)~~ for #2 & #3 services as aforementioned per exhibitor.

1) Physical Exhibition (20-23 April) – the pivotal platform to provide face-to-face connection and business encounter for those who physically join and visit the Fair.

2) “Click2Match” service (13-30 April) – an easy-to-use online platform and interface, empowered by AI-recommendation engine, for both exhibitors and buyers to identify each other, schedule appointments and conduct online meetings.

3) hktdc.com Sourcing (20 March-19 May) – 2 months online exposure on hktdc.com Sourcing with 3GB media storage space.

4) “Scan2Match” service (20 April-22 May) – Offline-To-Online Connection

Government Funding Scheme

Export Marketing Fund (EMF)

Eligible Hong Kong SMEs can also apply for EMF from the Trade & Industry Department (TID) to cover 50% of the participation fee, subject to a cap of HK$100,000 per fair. Details are available at www.smefund.tid.gov.hk.